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1,000 youngsters in Lichfield urged to give triathlon a 'tri' with Central England Co-op


The Triathlon Trust has joined forces with Central England Co-op to help 1,000 youngsters in Lichfield get fit and active this summer

The Society, which has its headquarters based in Hermes Road and two stores in the city, is hosting a mini-triathlon on Thursday, 21 June for children in Years 3-7, including those with disabilities and special educational needs.

The free event will see children take part in a 75m swim, 1km bike ride and 500m run at Burntwood Leisure Centre.

James Knight, Member and Community Relations Office at Central England Co-op, says, “We are so pleased to be able to support this great event. We are hoping that 1,000 youngsters from across Lichfield will be able to take part, have great fun and keep fit as part of the Staffordshire Mini Tri. At Central England Co-op, we are proud to be a responsible retailer that looks to work with young children and their parents to highlight the benefits of living a healthy lifestyle. This event will go a long way to getting youngsters thinking about being healthy, all while having a lot of fun at the same time.”

The Triathlon Trust provides all the equipment required to participate including the bikes, scooters for non-cyclists and helmets, and every child receives a memento when they cross the finish line to celebrate their achievement. The activity is suitable for children all abilities including those with physical disabilities or special educational needs.

Mike Jubb, Chief Executive of the Triathlon Trust, says, “We are extremely proud to be working with Central England Co-op on this fun, free and inlusive way for children to experience all three aspects of triathlon in a safe environment. Triathlon offers something for everyone and we encourage schools to bring their whole class, even the non-swimmers and those who cannot ride a bike. We cannot wait to welcome hundreds of youngsters to this event and to work with Central England Co-op to offer them the opportunity to give triathlon a ‘tri’.”

Teachers and parents can book online at

Anyone interested in volunteering can register their interest by emailing

Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment. Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2018.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing or visiting

For more information visit, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook:

Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140

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