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Olympic Champion shows support

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Olympic Gold medallist Brownlee hails children who will  combine to swim, cycle and run the distance from London to Rio *

Tata Steel have announced  the  schedule for the 2013 Tata Kids of Steel Triathlon Series, as up to 10,000  youngsters look to swim, cycle and run the distance between London and the next  Olympic host city Rio de Janeiro, to celebrate the 2012 Olympic legacy.

The showcase events will take  place at 12 venues across the UK as Tata Steel and British Triathlon bring back  the Tata Kids of Steel series for the seventh successive year. The events will  see children swim, cycle and run an estimated 10,000 kilometres, the same  distance the Olympic Torch will travel from London to Rio.*

Tata Kids of Steel aims to  encourage children to adopt a healthier lifestyle through sport and exercise,  by working in partnership with the local community. After the success of the  Tata Kids of Steel events in the London Olympic year, Tata Steel – in  partnership with British Triathlon – has now confirmed this year's dates and  venues for youngsters to take part in the popular triathlon events. The series,  which has enabled more than 50,000 children to participate in triathlon since  its launch in 2007, will take place between June and September.

The success of Team GB  triathletes at the London 2012 Olympic Games was a massive boost to the sport  of triathlon in the UK, with the next generation more involved and active in  the sport than ever before. The Tata Kids of Steel events are inclusive and  accessible to school children aged between eight and 13 regardless of ability  or experience.

(* Calculation made with 9,000 youngsters swimming, cycling and  running the minimum distances (Swim=40m, Cycle=800m and Run=300m) =  10,260,000metres. Distance from London to Rio Di Janeiro = 9,237,000metres).

London 2012 Olympic Games  Triathlon gold medallist, Alistair Brownlee, said: “It's fantastic that the Tata  Kids of Steel events are returning for 2013 as the sport looks to push on from  the success and added interest of London 2012. Triathlon is a growing sport and  the Tata Kids of Steel series is showcasing the sport to an increasing number  of youngsters for the very first time. We hope they can be inspired to develop  a real interest in the sport.”

Sytske Seyffert, Director of  Corporate Communications & Public Affairs at Tata Steel, said: “This is the  seventh year we have worked alongside the British Triathlon Federation to  organise Tata Kids of Steel, a series we are very proud of.  Our events  enable children to have a fantastic day out while participating in sport. Many  of our employees volunteer at the events, helping us to develop long-term partnerships  with our communities.  There are opportunities for more than 10,000  children to participate in the 2013 Tata Kids of Steel series, which is an  immense achievement for everyone involved.”

Zara  Hyde Peters OBE, CEO of the British Triathlon Federation, added: “We're  delighted to continue to work alongside Tata Steel in this partnership, which  has been a big success over our seven-year relationship, benefiting both UK  children and the development of our sport.

“The series has been the catalyst for  the creation of our charitable arm, the British Triathlon Foundation, which was  set up to help us inspire a generation.

“The  success of triathlon during the Olympic Games, together with the inclusive  nature of the Tata Kids of Steel series, will no doubt contribute to the  success of this initiative. It's a great way for youngsters not only to learn  about triathlon as a sport, but also to try out a unique sports event that has  multiple benefits. With the World Series finale taking place in Hyde Park later  this year, I'm sure it is going to be another big year for the sport in the UK  and the Tata Kids of Steel series.”

The first event of the series will see the Tata Kids of Steel  series move north to Scotland at Falkirk on Monday 3 June. The events  subsequently head south, covering the rest of the UK including Swansea,  Scunthorpe, Sheffield and Corby, before the final event in the Olympic borough  of Newham on Monday 30 September.

The full list of the 2013 Tata  Kids of Steel events is as follows:

  1. Falkirk, Scotland – Monday 3 June
  2. Carluke, Scotland – Wednesday 5 June
  3. Swansea, Wales – Tuesday 2 July
  4. Birmingham – Thursday 4 July
  5. Corby – Tuesday 10 September
  6. Scunthorpe – Tuesday 17 September
  7. Sheffield – Wednesday 18 September
  8. Teesside – Friday 20 September
  9. Bristol – Tuesday 24 September
  10. Workington – Wednesday 25 September
  11. Mold, North Wales – Thursday 26 September
  12. Newham – Monday 30 September

Many of the events are located close to Tata Steel's manufacturing  operations and Tata Steel employees will be volunteering to ensure the events  run safely and smoothly. Tata Steel is the proud Corporate Partner of the  British Triathlon Federation and strives to promote the sport while at the same  time having a positive impact on the lives of young people throughout the  UK.

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